The saucy App??

Now thinking about introducing a saucy application for the iphone and androids. I wasn't originally my idea to produce an application, however in this campaign I feel there is legs for it to push forward the power and versatility of this campaign.

I definitely have a few ideas... Watch this space.

Adaptive advertising. Busses

salad cream sachets - never go unprepared

Introducing the sachets into the campaign extends the capacity of this campaign as a whole and uses all resources that Heinz have to offer.

The innuendo sits within the campaign perfectly as it plays with the suggestion of never going out without a condom. However in this case suggest to never go without you salad cream.

The advertisements compliment when placed next to each other.

The Saucier Recipe tag line

Revised identity for campaign

The salad cream drips on the other design seemed slightly off looking. This design as slightly more sympathetic drips.

Revising the Imagery

It made sense to revise the imagery and place a background behind the plate which would be in contexts to where the food could be consumed.

Its important to use print when advertising because it targets the audience in specific areas where they are seen most, and are relevant to areas where there are plenty of restaurants and cafes that are near by, which suggest eating salad cream with new food groups.

The Campaign

The saucier recipe slogan, plays with the use of the sexual innuendo which also reflects the style of the campaign. The nature of the campaign as a whole specifically targets the audience intended and is reliant on the fact that they see both sides of the story.