Tuesday, 28 February 2012
Monday, 20 February 2012
Friday, 10 February 2012
Need to photoshoot
The one problem I have is that i have too many ideas, and im trying to solve the campaign by visualizing them through drawings and image sourcing.
The best thing for me to do now is to throw myself in a photo shoot to gain an understanding of what works and what doesn't, and to also try to see the visual language of the campaign.
The best thing for me to do now is to throw myself in a photo shoot to gain an understanding of what works and what doesn't, and to also try to see the visual language of the campaign.
Wednesday, 8 February 2012
Life style of the audiance throwing down ideas
Buying into the life style of the target audience and how salad cream can come into there eating experiences and how the sauce turns them on:
- picnic on the beach in the summer (Summer sauce, summer days)
- Skinny Dipping
- Underwear on floor
- half eaten sandwich or full eaten
- Used salad cream sachets
- Strap line..."Discover the saucier side"
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