The saucy App??

Now thinking about introducing a saucy application for the iphone and androids. I wasn't originally my idea to produce an application, however in this campaign I feel there is legs for it to push forward the power and versatility of this campaign.

I definitely have a few ideas... Watch this space.

Adaptive advertising. Busses

salad cream sachets - never go unprepared

Introducing the sachets into the campaign extends the capacity of this campaign as a whole and uses all resources that Heinz have to offer.

The innuendo sits within the campaign perfectly as it plays with the suggestion of never going out without a condom. However in this case suggest to never go without you salad cream.

The advertisements compliment when placed next to each other.