The saucy App??

Now thinking about introducing a saucy application for the iphone and androids. I wasn't originally my idea to produce an application, however in this campaign I feel there is legs for it to push forward the power and versatility of this campaign.

I definitely have a few ideas... Watch this space.

Adaptive advertising. Busses

salad cream sachets - never go unprepared

Introducing the sachets into the campaign extends the capacity of this campaign as a whole and uses all resources that Heinz have to offer.

The innuendo sits within the campaign perfectly as it plays with the suggestion of never going out without a condom. However in this case suggest to never go without you salad cream.

The advertisements compliment when placed next to each other.

The Saucier Recipe tag line

Revised identity for campaign

The salad cream drips on the other design seemed slightly off looking. This design as slightly more sympathetic drips.

Revising the Imagery

It made sense to revise the imagery and place a background behind the plate which would be in contexts to where the food could be consumed.

Its important to use print when advertising because it targets the audience in specific areas where they are seen most, and are relevant to areas where there are plenty of restaurants and cafes that are near by, which suggest eating salad cream with new food groups.

The Campaign

The saucier recipe slogan, plays with the use of the sexual innuendo which also reflects the style of the campaign. The nature of the campaign as a whole specifically targets the audience intended and is reliant on the fact that they see both sides of the story.

Social media advertising

Due to the age group of the target audience, it is very important to advertise through the latest and up to date social media sites. For example facebook, Twitter and Spotify. All these types of social media are used regularly by people of the age of 18-30, which will enable the brand to target its audience directly.

Having a Twitter page and other social networking subscriptions allows user
interaction with the brand, which is a modern and powerful tool for product
promotion.

Print advertising

The advertisements are formatted to fit print billboards which target everyone. However it can be considered where the adverts are placed, for example in train stations, town centres, bus stops, outside pubs, clubs, restaurants and cafes.
All which target the areas where the target audience are seen most.

Placing the adverts outside cafes, bar, restaurants and clubs are important so the audience gets a taste of salad cream, which is fun and quirky.

Re Shoot of current campaign

The other shots I took of the food just wasnt up to standuards from my point of view, and it was doing my head in to be quite honest.

So the best thing for me was a re shoot, which i am now really happy with and look much more appealing.

Each advert is in context with the sauce being sold, and is also relevant to the advertised foor and strapline.

- The shoots are clear
- The sausage looks tastier
- The baps are larger and very sexy :)
- The eggs are perkier and more tasty looking

Result...

Never go unprepared (Mock Ups) other ideas

Strapline option

concepts Inuendo

Sketches ideas

salad cream sachets - never go unprepared

discover the saucier side

Need to photoshoot

The one problem I have is that i have too many ideas, and im trying to solve the campaign by visualizing them through drawings and image sourcing.

The best thing for me to do now is to throw myself in a photo shoot to gain an understanding of what works and what doesn't, and to also try to see the visual language of the campaign.

Life style of the audiance throwing down ideas

Buying into the life style of the target audience and how salad cream can come into there eating experiences and how the sauce turns them on:

- picnic on the beach in the summer (Summer sauce, summer days)

- Skinny Dipping

- Underwear on floor

- half eaten sandwich or full eaten

- Used salad cream sachets


- Strap line..."Discover the saucier side"