Due to the age group of the target audience, it is very important to advertise through the latest and up to date social media sites. For example facebook, Twitter and Spotify. All these types of social media are used regularly by people of the age of 18-30, which will enable the brand to target its audience directly.
Having a Twitter page and other social networking subscriptions allows user
interaction with the brand, which is a modern and powerful tool for product
promotion.
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