The psychology behind it is simple. It is very effective method for attracting immediate interest, holding that interest, and, in the context of that interest, introducing a product that somehow is linked with that interest… In this day and age the consumer’s attention span is narrowing and the number of brands trying to grab our short attention through various channels and mediums has grown exponentially. Hence a brand has only a couple seconds to catch your eye…
Here is the cold hard truth, “Sex Sells.” Hate or love it, sex attracts the eye more than any other type of advertisement. We are sexual beings, therefore are attracted to sexually related subjects, jokes, and other matters. Many companies use the sex concept in their favor, while adding a humorous element to it. Making you laugh and find the sexual cleverness of the advertisement, will most likely have you talking about the ad and sharing it with your peers.
Sexual Advertising will especially relate to ages 18 - 29...
Here is the cold hard truth, “Sex Sells.” Hate or love it, sex attracts the eye more than any other type of advertisement. We are sexual beings, therefore are attracted to sexually related subjects, jokes, and other matters. Many companies use the sex concept in their favor, while adding a humorous element to it. Making you laugh and find the sexual cleverness of the advertisement, will most likely have you talking about the ad and sharing it with your peers.
Sexual Advertising will especially relate to ages 18 - 29...
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